The packaging design of perfume is a very important link to build a brand, because it is not only necessary to convey the brand image of perfume, but also to create an artistic feeling of elegance and luxury. In the design of the empty perfume bottle, you can create a unique and attractive design concept from the following perspectives.
Step 1: Pay attention to the shape of the bottle body design
The shape of the bottle can echo the taste of the perfume or the story behind the brand, increasing the overall coordination. If a pure and fresh floral fragrance, can choose the bottle of a lace lace, make a person associate with elegant, romantic feeling. Or, if it is a rich Oriental mysterious perfume, you can choose a bottle as if carved from gems, giving a person a mysterious, noble feeling. So that your brand people to everyone to leave a deep first impression.
Step 2 : Use the design of bottle cap or spray head to increase the luxurious feeling of perfume whole.
Bottle cap can be selected gold-plated or inlaid precious stone design, acrylic material more dazzling, also can use the zinc alloy process to increase the weight of the bottle cap to highlight the luxury of your brand. The nozzle can be streamlined design, give a person a sense of advanced. In addition, the brand logo or pattern can also be used on the bottle cap or nozzle to increase the visual recognition.
Step 3 : Use the texture of the bottle body to increase the texture of the perfume.
Can try to use the material such as ceramic, glass, crystal, add the luxurious sense of perfume. Ceramic and porcelain can give a person a kind of sedate, noble feeling, glass can break mainstream design, bold innovation, give a person a kind of modern, fashionable feeling, crystal can let perfume send out charming brilliance, give a person a kind of noble, luxurious feeling. Different materials can give customers different experience and unique look and touch.
Step 4 : make some unique decorations on the bottle to convey the characteristics of the perfume.
On the bottle can carve a few silk, lace pattern, give a person a kind of soft, quiet feeling, or can print some flowers, plants and other patterns on the bottle body, give a person a kind of natural, pure and fresh feeling. So that your customers can know the fragrance and smell of the perfume at a glance.
Step 5 : Use the text design on the bottle body to increase the brand image of the perfume
Print some simple, delicate words on the bottle, to convey the brands nuclear techniques, to increase the mystery of the perfume. To convey the core concept of the brand or the characteristics of the publicity department perfume. Or you can choose some ancient words or unique printing techniques to increase the mystery of the perfume.
Through the above creative design, the empty bottle of perfume can become unique and become an unforgettable work of art. It is not only a container of perfume, but also a kind of art that can stimulate peoples imagination and convey the good experience that perfume brings to people. Accordingly, to the design of perfume empty bottle, we should pay attention to the innovation of the respect such as shape, material, decoration, make its fusion with brand image, let a person can feel the unique charm of perfume at a glance.
At the same time, the unique perfume bottle design can make your perfume brand more loud and well-selling. It can let your brand stand out in many brands, guide the fashion trend, and become a well-known international brand.
